McQueen Is the Real McCoy

Please take a close look at these two logos: Do you think they look similar? The invitees to Mr. McQueen's launch of his line McQ were also confused.

Mr. McQueen apparently was getting tired of the British discount chain ripping off his designs. The chain called their designs as being "inspired" by Mr. McQueen's work on the runway, but failed to compensate Mr. McQueen. He decided rather than fight the often futile fight of intellectual property rights litigation, he would fight back with his own knockoff. He took the font used by Topshop for their logo and did a play on words for his own invitation. The invitation looked like the logo on the left. It said "Chop Shop: Higher Street Fashion". The term "higher street fashion" is a mocking spin on Topshop's use of the term "high street fashion".

While I did an earlier post disparaging Mr. McQueen's offering of what looked like prison wear sweaters, I have to give Mr. McQueen points for striking back at Topshop with such a clever little invitation! Maybe his designs for the McQ line are really just items he wanted to offer any of the offending knockoff artists who rip off his designs when he finally does try to prosecute them?