Cyber Monday > Black Friday (At Least EBay Hopes So)

After EBay has been slapped with lawsuits from designers because of its online flea market style, it has decided to revamp and rebrand itself in order to keep up with the Googles and Amazons of the world. Right in time for Cyber Monday, EBay has decided to put more effort into marketing its Brand New section. Brand New is EBay's bid to be considered not just a flea market, but an online retailer with great presence. Joe Fernandez from Marketing Week has put together a very good snapshot of EBay this past week:

" The new campaign moves eBay away from the animated characters used to represent the buyer-seller relationship. Instead, it focuses on the website's "Brand New" section - a part of the website which directly competes with the likes of Amazon and Play.com. Jason Goodman, managing director of Albion, the agency behind eBay's latest campaign, says: 'By explaining that the site now has thousands of brand new items, the kind of things that they're currently trudging up and down the high street for, we hope to be able to reframe eBay as a modern retailer.'

Check out the whole snapshot here: http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63501&d=259&h=263&f=3