Saturday, January 17, 2009

Product Placement Alert In Bride Wars


Did anyone else notice the OBVIOUS product placement of Ropes & Gray's building in the movie Bride Wars? They tried to downplay the name of the firm that Kate Hudson's character Liv worked for, but Ropes & Gray's logo popped up so many times I wondered if they paid to be a part of the movie.

Of course, Tiffany & Co. also made an appearance. The movie itself was a running promotion of The Plaza Hotel. And the famous line: "You don't alter a Vera, you alter yourself to fit into Vera." It was a good movie, but can we make a movie that feels less like a two hour commercial? I already saw enough of it with the Sex & The City movie. Oy vey. Especially Jennifer Hudson hawking Bag, Borrow Or Steal.
Oh wait, there was this OBVIOUS after party for the movies premiere held where else? Tiffany's on Fifth Avenue. Please note: I happen to love Tiffany & Co, but obvious product placement annoys even the best of us. I did love how Tiffany rolled out the iconic Tiffany "blue" carpet.
Premiere of "Bride Wars" at Tiffany and Co. on January 5, 2009 in New York City.
(Photo by Stephen Lovekin/Getty Images North America)

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