Rachel Nasvik is a designer who has taken an unorthodox approach to piracy....she has joined forces with the pirates themselves. She has teamed up with certain purveyors of knockoffs in places such as Broadway and Canal Streets in order to sell her AUTHENTIC wares....at KNOCKOFF prices.
Ms. Nasvik works with her own marketing team in order to tell her followers on Twitter where her authentic wares will be for that day. While Ms. Nasvik suffered a loss for selling her own wares for ten dollars a piece, she was amazed at how many fans and followers she had. From the first tweet, it only took 8 minutes for her eight bags to be sold. That meant that there are a lot of people who are following Ms. Nasvik's tweets about her brand.
Her move also created brand awareness. The fact that people considered her line of bags well known enough to be knocked off is a marketing feat not accomplished by many.
You can check out Ms. Nasvik's line of bags here:
www.rachelnasvik.com
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