Jimmy Choo Shoppers Need Coaching

Jimmy Choo is doing a collaboration with H&M. I have written about this collaboration before, but this is the first time I have heard about how shoppers are being prepped for the big day the collection drops in stores!


Racked has put together an article that details how Jimmy Choo and H&M are prepping their shoppers to be courteous: "Please wait in line."

How interesting! While I typically love Jimmy Choo, some of the shoes seem more "working girl" than I would like. What do you think?

H&M Is Rocking Its Collaborations

H&M has announced that Sonia Rykiel will be working on a lingerie line for the fast fashion chain.

According to WWD:

The collection is to be launched Dec. 5 in 1,500 H&M stores worldwide, and also at Rykiel boutiques — the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 shop-in-shops.

In another first, the collaboration with Rykiel will continue into the spring season, with a knitwear line for women and girls, accompanied by accessories. This second collection will be launched in around 250 H&M stores on Feb. 20.

“We wanted something different,” H&M creative adviser Margareta van den Bosch told WWD. “Sonia Rykiel is very Parisian, feminine and playful, so it was an ideal choice.”

I am excited! Jimmy Choo is doing a line for H&M that will be unveiled this November. Perhaps this will entice more people to do a little bit more holiday shopping (or just shopping)?