H&M has announced that Sonia Rykiel will be working on a lingerie line for the fast fashion chain.
According to WWD:
The collection is to be launched Dec. 5 in 1,500 H&M stores worldwide, and also at Rykiel boutiques — the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 shop-in-shops.
In another first, the collaboration with Rykiel will continue into the spring season, with a knitwear line for women and girls, accompanied by accessories. This second collection will be launched in around 250 H&M stores on Feb. 20.
“We wanted something different,” H&M creative adviser Margareta van den Bosch told WWD. “Sonia Rykiel is very Parisian, feminine and playful, so it was an ideal choice.”
I am excited! Jimmy Choo is doing a line for H&M that will be unveiled this November. Perhaps this will entice more people to do a little bit more holiday shopping (or just shopping)?
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