This just in: Piperlime (www.piperlime.gap.com) is starting to sell apparel on its website. Piperlime is a shoe e-commerce business that was started by Gap Inc. in late 2006.
Piperlime has developed its site in a traditional magazine editorial layout with "guest editors" such as the fashion stylist Rachel Zoe (www.rachelzoe.com) making style suggestions for the current season. Piperlime creates rich pictorials in order to entice its largely female demographic to purchase the high end shoes it purveys.
The site carries an extensive arsenal of labels such as Marc Jacobs all the way to Keds. Some recent offerings in the apparel market are: Paul Joe and Sister and Rebecca Taylor (definitely a must if you love ruffles this season).
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