It is refreshing to hear that companies are learning that e-commerce is not just for electronics and books. A new approach is for e-commerce to start making items more accessible to the masses (see post about Piperlime below).
Emily Melton has been named a new investing partner for Mayfield Fund. Her approach has been to invest in companies that look beyond the obvious:
"One of Ms. Melton’s fresh perspectives: Instead of focusing on Web companies that hope to draw a lot of eyeballs and make money from advertising, she will look for “real businesses, where it’s not just as easy as getting a bunch of consumers,” she said.
Ms. Melton is particularly interested in e-commerce companies that go beyond selling electronics and books online.
E-commerce sales have held up better than offline sales during the recession, and today’s young adults have grown up online and feel a lot more comfortable buying a wide variety of things on the Web, she said. For example, at Draper Fisher Jurvetson, she invested in MyShape, a site that helps women find clothes for their particular body types." http://bits.blogs.nytimes.com/2009/09/08/mayfield-fund-hires-a-young-vc-for-her-fresh-eye/
Perhaps this is why Gap Inc. is so sure about Piperlime's expansion?
Is e-commerce the new season's black?
Tuesday, September 8, 2009
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