Beyonce is used to being the face behind fragrances for Tommy Hilfiger (see above) and Armani. What she is not used to is being slapped with a lawsuit.
The diva songstress has been named in a trademark infringement case between Abercrombie & Fitch and Coty.
The singer was planning on launching a fragrance called Sasha Fierce. Sasha Fierce is Beyonce's performing alter ego.
Abercrombie & Fitch claims that it had sent Ms. Knowles a cease and desist letter in order to prevent her from using this name for her fragrance because the company had introduced its own fragrance called Fierce (a men's fragrance) back in 2002. It had the name registered with the USPTO in 2003.
Abercrombie & Fitch claims that her use of the name Sasha Fierce in the fragrance category will cause a likelihood of confusion for consumers. Knowles filed a letter-of-intent application with the U.S. Patent and Trademark Office in September 2008 for the Sasha Fierce mark in the fragrance category
Coty responded by saying: "We can confirm at this time...that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance," reports WWD
No comments:
Post a Comment