Designer Anna Sui is collaborating with Target to bring a line that she said was inspired by the show Gossip Girl. The tagline for the line is: "shop Anna Sui for Target. A limited time. At prices to gossip about."
There will be a pop up shop for especially trendy NYC hipsters located at: 54 Crosby St., nr. Spring St.; Th, 9/10 (11–11), F, 9/11 and S, 9/12 (11–8). The bonus of this shop? If you notice the times and dates when the shop will be open, it is far in advance from the official debut of the line in Targets nationwide (Sept 13).
Anna Sui is embracing the recessionista in her and working out her own versioning model. Rather than let other pirates knock off her own work, she is choosing to create a more affordable collection in order to reach a wider consumer base. Her decision to do this coupled with the one of the trendiest shows of the season equals genius!
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