Tuesday, October 20, 2009

Jean Paul Gaultier Sets His Sights on Target



It turns out that all of those rumblings earlier in September were true: Jean Paul Gaultier is doing a collaborative line for the large retailer Target.

According to NY Magazine: "The rumors were true! Jean Paul Gaultier is doing a Target collection. It will hit more than 250 Target stores across the country and Target.com on March 7, and be available through April 11. Gaultier is the third established designer to do a collection for the mass retailer (after Alexander McQueen and Anna Sui) under the Designer Collaboration series. Target makes the designers in this series choose a muse for their collections. McQueen chose Leila Moss, Sui chose the girls of Gossip Girl, and guess what Gaultier chose?

Jean Paul Gaultier for Target pays tribute to the American woman, celebrating the forces of style both past and present in American pop culture, the retailer said."

I am so excited!

While the recession has created a cesspool of knockoffs, it has also spawned the creative versioning of high fashion designers. Fashion is no longer just for a few individuals who can afford it, it is accessible to a more general consumer.

Again, while it is necessary to have a bill like the Design Piracy Prohibition Act passed, I worry if it will hinder this creative process that designers are going through in order to combat piracy. I don't think I have ever witnessed so many talented designers working to create affordable lines (not even during the 1990's recession).

It would be a shame to put all of that to an end once the bill is passed. What do you think?

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