Monday, October 5, 2009

Lawsuit of the Weak: Coach Vs. Target



Coach is suing Target for $1M over trademark infringement. Coach claims the discount retailer started selling bags that are similar to their Patchwork and Ergo Lines.

"Target is not authorized by Coach to manufacture, distribute, advertise, offer for sale and/or sell merchandise bearing the Ergo designs or the Signature Patchwork designs," the lawsuit said.

The lawsuit includes claims of trademark infringement and unfair competition.

"We are currently looking into this situation and working with our vendor partner," a Target spokeswoman said in a statement Monday. "It always has been - and continues to be - Target's policy to respect the intellectual property rights of others."

This is not the first lawsuit that Coach has filed against Target. They dropped a lawsuit that they had filed against Target back in 2006 when the brand claimed that Target was selling knockoffs at their Florida stores. Target claimed that it bought the purses from a discount retailer and that the bags were legitimate Coach merchandise (Please see above).

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